PMO pronounces new workers for branding and advertising as Liberal minority slumps in polls

The Prime Minister’s Workplace has made staffing modifications to its communications and media relations roles, in accordance with a authorities supply, because the Liberal minority authorities continues to battle within the polls.


Max Valiquette shall be taking over the function of govt director of communications in December, in accordance with the supply. Valiquette was deemed one in all “Canada’s Most Influential Entrepreneurs” by Advertising Journal and has over 25 years of expertise in communications and advertising in Canada. He shall be becoming a member of the PMO to supervise the communications, digital, analysis and promoting groups, the supply says.

Valiquette has headed nationwide communications campaigns for quite a few huge manufacturers in Canada, and labored on Kathleen Wynne’s 2014 marketing campaign and Prime Minister Trudeau’s profitable 2015 marketing campaign.

Prime Minister Justin Trudeau shuffled his cupboard in July in an try and put a brand new face on his minority authorities, which has been stricken by points for the previous few months.

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Ballot aggregator, 338 Canada, exhibits the newest polls counsel the Conservative Get together has a 15 per cent lead over the Liberals. A July Ipsos ballot carried out solely for International Information advised 37 per cent of Canadians mentioned they might vote for Pierre Poilievre’s Conservative Get together if an election have been held proper now – in comparison with 32 per cent of Canadians siding with the Liberals. One other Ipsos ballot for International Information in September confirmed related numbers, with 40 per cent of Canadians saying Poilievre is the only option to be prime minister.

Click to play video: 'Conservatives lead voter survey at 39% as Liberals fall behind: Ipsos poll'

Conservatives lead voter survey at 39% as Liberals fall behind: Ipsos ballot

Vanessa Hage-Moussa would be the director of communications. Ann-Clara Vaillancourt will develop into the media relations director and Astrid Krizus is now the deputy director of communications along with her function as local weather advisor.

Vanessa Hage-Moussa is the official director of communications after being the appearing director since June. She served because the deputy director of communications through the earlier three years. Hage-Moussa labored for MP Francis Scarpaleggia in 2014 earlier than becoming a member of the PMO as a press secretary and media advance from 2016 to 2020. She additionally labored on quite a few campaigns for the Liberal tour crew.

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“Throughout her time as deputy director and appearing director at PMO, Vanessa has performed a vital function in coordinating communications throughout a variety of essential recordsdata. She’s going to proceed to carry all of that have to bear in her function as Director of Communications,” the federal government supply mentioned in an e mail to International Information.

Ann-Clara Vaillancourt is being promoted as the brand new media relations director. She has been a member of the PMO’s communications crew for the final 4 years, and led the media relations crew since 2020 and as a press secretary on the 2021 marketing campaign.

Astrid Krizus is the brand new deputy director of communications alongside her present function as local weather advisor. She has been a member of the PMO for over 5 years, beginning in 2018 as a Speechwriter. Krizus grew to become local weather advisor in 2022.

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