Mastercard goals to develop cybersecurity options in Kazakhstan (Unique)



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BAKU, Azerbaijan, November 26. Mastercard goals
to develop cybersecurity options in Kazakhstan, Rafal Trepka, CEO
of Mastercard in Central Asia, advised Pattern.

“The usage of biometrics for identification verification is already
working in lots of international locations and, so far as I do know, is perceived
positively in Kazakhstan: in line with our analysis, 30 p.c of
respondents in Kazakhstan absolutely help it,” he mentioned.

As he famous, Kazakhstan strives to turn out to be the chief of Central
Asia in digitalization of all spheres of life, together with the
growth of the digital economic system and fintech.

“Due to synergy between the federal government and the non-public
sector, the nation has seen explosive development in cashless funds
lately. In 2022, the quantity of non-cash card transactions
within the nation amounted to 102.8 trillion tenge or 99 p.c of
GDP. Towards this background, the share of non-cash transactions
throughout the nation elevated to 82.5 p.c. Thus, Kazakhstan can
already be referred to as a cashless nation. In massive cities – Almaty or
Astana, folks nearly now not use money. Applied sciences reminiscent of
contactless fee, Faucet on Cellphone, digital wallets have turn out to be
commonplace in Kazakhstan and a part of the every day lives of hundreds of thousands
of individuals. A lot of them could even really feel inconvenience once they have
to pay in money someplace. On this regard, the function of Mastercard as
a world technological participant within the growth and
implementation of those options within the nation is acknowledged by
all market contributors, our colleagues and companions,” Trepka
mentioned.

The Regional CEO identified that every day, Mastercard
helps key companions, banks to develop multi-rail shopper
options.

“The world is growing quickly, new buyer segments are
consistently being shaped. Banks attempt to offer them with
further choices for transferring cash and funds to swimsuit
their altering calls for and wishes. And we assist them present these
options by providing versatile configuration of fee strategies and
transfers, together with cross-border transfers,” he mentioned.

Trepka famous that in the long run, Mastercard is Net
3.0 and centered on funds and merchandise throughout the nation and
interplay with authorities companies to implement them.

“We’re speaking about an instantaneous fee system, digital tenge
and open banking. Our objective is to “land” these providers in
Kazakhstan in cooperation with the Nationwide Financial institution and second-tier
banks. If we speak about particular options, firstly, for our
cardholders there’s Digital First or Digital Solely expertise,
which means a whole refusal to make use of plastic playing cards, with the
alternative of those playing cards with a tokenized card in a smartphone.
For many who nonetheless want a card, we, along with banks, challenge
playing cards manufactured from biodegradable plastic. As , Mastercard has
dedicated to eliminating plastic playing cards by 2028. There are additionally
specifically formed playing cards for many who have poor imaginative and prescient, the
so-called Contact Card, which, for instance, we issued collectively with
the Kazakh financial institution “Altyn,” he famous.

In accordance with the Regional CEO, in Kazakhstan, there’s now a
very massive area of exercise and plenty of areas the place it’s attainable to
implement each monetary and non-financial options from
Mastercard.

“We actively assist to develop the nation’s economic system and its
folks as a result of we’re constructing a sustainable world the place everybody
can prosper. So we do not intend to cease,” Trepka mentioned.

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