Contact ‘n Go (TnG) as we speak has issued an official assertion by way of its Fb web page to make clear a serious false impression concerning its newly launched RFID marketing campaign for early adopters (aka pilot customers) who participated for the reason that system’s launch in 2018. In the course of the weekend, information unfold on social media in addition to our boards that the corporate’s RFID tags are set to run out on 31 January 2024, and that customers are inspired to resume them at a reduced worth. This in flip sparked outrage, main most to consider the transfer is nothing greater than a money seize for the sake of raking in earnings from current customers.
For context, the corporate forwarded an electronic mail to RFID pilot customers over the weekend, informing them of a particular RM20.50 cashback promotion for many who want to change broken or worn-out tags. TnG additionally identified that “Pilot Customers taking part on this marketing campaign shall have their Pilot RFID tag mechanically terminated on 31 January 2024, regardless of whether or not the Pilot Consumer has activated and put in the TnG RFID Tag below this Marketing campaign.”
No such factor as free meal in Malaysia. pic.twitter.com/STZd7yjEMI
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Based mostly on how the discover was ready, it’s not arduous to see why many have been left confused and instantly assumed the worst. This then triggered the aforementioned outrage which later went viral on-line.
In response, TnG careworn that RFID tags should not have an expiration date, and clarified that the terminations solely apply to tags which have been changed by the marketing campaign. “Upon receiving their new RFID tag, their outdated pilot RFID tag could be deregistered by 31 January 2024 to make sure that they don’t have 2 RFID tags registered to 1 automobile,” the corporate stated within the assertion.
“If pilot customers had not opted to take pleasure in this promotion, nothing occurs and the pilot RFID tags would proceed to be energetic and registered to the automobile,” it continued. “We hope this clarifies any misconceptions that our RFID tags have an expiry date.”
(Supply: TnG, by way of Fb)